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What we say and how we say it represent our very nature, and the way in which we communicate reinforces it. The brand platform drills down to who we are and what makes us shine. These highlights and proof points can be used in all types of communications. Editorial and media relations guidelines help direct the "how"
The following are links to popular downloads:
Brand Book
Brand Platform
Identity Style Guide
Graphic Elements
Applying the Identity
Advertising Guidelines
Design Examples
Social Media and Mobile Best Practices
Social Media Guidelines
Web Guidelines
Sub-Identities and Other Guidelines
Visual Identity Architecture
Logos and Logotypes
Sacramento State Points of Pride
Made at Sac State Special Mark Style Guide
2014 Perception Survey Slides
2014 Perception Survey Report