Advisory Board

Analytics Resources


Dr. Min Li, Director

Park Place Tower
980 9th Street, Suite 2120
Sacramento, CA 95814
(916) 278-7132

Center for Business Analytics

An Innovative Solutions Lab

The Center offers a Business Analytics Certificate Program open to the general public. This certificate program is designed for experienced professionals and consists of a series of workshops covering four major components of business analytics: 

1. Descriptive Analytics - categorizing, characterizing, consolidating, and classifying data into useful information.

2. Predictive Analytics - applying modern data modeling and prediction techniques to make sense of the vast and complex data sets in business.

3. Prescriptive Analytics - using optimization to identify the best alternatives to minimize or maximize some objective in business.

4. Digital Analytics - modeling data collected in interactive channels such as web, social media, mobile, etc. to help make strategic business decisions and maintain a competitive edge.