CALSPEAKS takes Californians’ temperature on vital issues
Sacramento State continues to cultivate its standing as California’s capital university, this time with a polling project that deep dives into how the state’s voters think and feel.
California Speaks (CALSPEAKS), the new statewide public-opinion polling project of Sacramento State’s Institute for Social Research (ISR), is the only probability-based survey panel in the state to focus on the attitudes and perceptions of California’s residents. CALSPEAKS’ mission, says ISR Director David Barker, is to give greater voice to Californians on important issues, while also making public policy more responsive.
CALSPEAKS, which is a nonpartisan nonprofit, has surveyed about 2,000 residents since its August 2015 launch on higher education, water use, and politics. Upcoming surveys will address such matters as the 2016 presidential election, immigration policies, marijuana legalization, the drought, prison realignment, and e-cigarette use. And plans are in the works for a Sacramento-centric version of CALSPEAKS aimed at empowering voters on local issues. “We envision being the primary source of information for media, government, and academic researchers who want to really understand what Californians think – and why,” Barker says.