California State University, Sacramento Sacramento State Leader

Alumni couple are ‘Unseen Heroes’ transforming Sacramento

Unseen Heroes These days, there is an energy coursing through Sacramento that’s as palpable as the Delta breeze on a hot August night, and it has to do with the couple who are anything but “unseen.”

It is nearly impossible to talk about Sacramento’s cultural identity in 2016 without mentioning Maritza and Roshaun Davis. The Sacramento State alumni are the founders of Unseen Heroes, one of the region’s hottest public relations and events marketing agencies. Unseen Heroes has been behind many of the area’s biggest events and brands since 2008.

The team organizes popular neighborhood-centric happenings like Gather: Oak Park, The Market at Power Inn, and the Midtown Farmers Market. They run a pop-up shop in Oak Park that doubles as their headquarters; they have marketed some of the region’s most popular local businesses, including Hot Italian and South; and in 2015, they organized Region Rising, a conference that united interests from across the state to map out Sacramento’s future.

“To me, being a Sacramentan is all about growing,” Roshaun says. “Here, we get to paint this white canvas, this blank space, and create our own experiences.”
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