Richard J. Batty

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Courses::Papers and Publications::Research Projects::Professional Associations

Contact Information
Title:	Associate Professor
Office Hours:	xxxx
E-mail:	rbatty@csus.edu
Office Phone:	(916) 278-5022
Office Fax:	(916) 278-5053
Mailing Address:	CSU, Sacramento 6000 J Street Sacramento, CA 95819-6110

Links for Community Recreation Students

Courses ::

RLS 122 (Section X) Not Offered at this time
RLS 122 (Section Y) Not Offered at this time
RLS 203 Not Offered this semester

Papers and Publications ::

Journal Articles:

Jackson, S.J.; Batty, R.J. & Scherer, J (2001). Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks. International Journal of Sports Marketing & Sponsorship. June/July.

Tristram, K. & Batty, R.J. (2001). Boom in Sport Academies. New Zealand Physical Educator. April.

Books Chapters (edited):

Jackson, S.J.; Grainger, A.; Batty, R.J. (2001). Media sport, globalisation and the challenges to commercialisation: Sport advertising and cultural resistance in Aotearoa/New Zealand.

Batty, R.J. & Klap, A. (1999). Event Management. In: L. Trenberth and C. Collins (Eds). Sport Business Management in New Zealand . Palmerston North, Dunmore Press.

Perkins, H.C.; Devlin, P.; Simmons, D. & Batty, R.J. (1994). Recreation and Tourism. In: H. Perkins and A. Memon (Eds.) Environmental Planning in New Zealand . Palmerston North, Dunmore Press.

Research Projects/Interests ::

My research interests are in the area of planning and evaluating community recreation programs and events. I am also interested in the topic of funding sport and recreation through sponsorship and grantwriting

Professional Associations ::

National Recreation and Park Association

The Mission of the National Recreation and Park Association is "To advance parks, recreation and environmental conservation efforts that enhance the quality of life for all people."

California Park and Recreation Society