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Richard J. Batty

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Welcome to my Homepage!

Courses::Papers and Publications::Research Projects::Professional Associations


Contact Information


Associate Professor






(916) 278-5022

Office Fax:

(916) 278-5053


CSU, Sacramento
6000 J Street
Sacramento, CA 95819-6110

Links for Community Recreation Students


Courses ::

  • RLS 122 (Section X) Not Offered at this time
  • RLS 122 (Section Y) Not Offered at this time
  • RLS 203 Not Offered this semester

Papers and Publications ::

Journal Articles:

Jackson, S.J.; Batty, R.J. & Scherer, J (2001). Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks. International Journal of Sports Marketing & Sponsorship. June/July.

Tristram, K. & Batty, R.J. (2001). Boom in Sport Academies. New Zealand Physical Educator. April.

Books Chapters (edited):

Jackson, S.J.; Grainger, A.; Batty, R.J. (2001). Media sport, globalisation and the challenges to commercialisation: Sport advertising and cultural resistance in Aotearoa/New Zealand.

Batty, R.J. & Klap, A. (1999). Event Management. In: L. Trenberth and C. Collins (Eds). Sport Business Management in New Zealand . Palmerston North, Dunmore Press.

Perkins, H.C.; Devlin, P.; Simmons, D. & Batty, R.J. (1994). Recreation and Tourism. In: H. Perkins and A. Memon (Eds.) Environmental Planning in New Zealand . Palmerston North, Dunmore Press.

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Research Projects/Interests ::

My research interests are in the area of planning and evaluating community recreation programs and events. I am also interested in the topic of funding sport and recreation through sponsorship and grantwriting

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Professional Associations ::

National Recreation and Park Association

The Mission of the National Recreation and Park Association is "To advance parks, recreation and environmental conservation efforts that enhance the quality of life for all people."

California Park and Recreation Society



last updated: 10/05/2004
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