HI Len,
The flow chart looks great. The brief needs a little more information regarding the audience. They are women, in a specific age bracket in a specific geographical location (good). Now , what else? What can they afford? How important is looking good to them? Do they work out at a gym regularly or dine at fine restaurants?

Please add more detail in an email reply to me.

Greetings, Robyn -

In answer to your questions concerning more information regarding the audience, the following are some details based on their demographic information:

· What can they afford? The North Bay (Marin County and vicinity) is definitely an upper-middle economic area, with many people driving BMWs, Lexus, and Mercedes cars. These are the predominant auto dealers in the area. Also cost of housing in the area is about three times that in the Sacramento area, so a 300 thousand dollars house in Sacramento County would sell for 800-900 thousand in Marin County.

· How important is looking good to them? Because many of people in Marin County are professionals, doctors, and specialists in the arts and crafts, looking good would be a very important to them. The Marin County Civic Center is designed by Frank Lloyd Wright, a renown architect in the San Francisco Bay Area.

· Do they work out at a gym regularly? Although some may work out in a gym regularly, many take advantage of the outdoor surrounding parks, recreation and hiking areas, as well as the numerous beaches and water recreation areas in Marin County and vicinity.

· Or do they dine in fine restaurants? Many would dine at the fine restaurants in the North Bay area, such as those found in the town of Sausalito and across the Golden Gate Bridge in San Francisco.

· What else? The people in Marin County and vicinity may be characterized as well-educated, sophisticated, and computing literate. They use both PC with Windows 98 or higher operating system and Mac OS 10 with at least 15-inch monitors. Their Web browser would likely be Internet Explorer. Connection speed is typically a 56 k modem, although some are beginning to use broadband connections.

Regards,

Len Hom