california state university, sacramento

c a l i f o r n i a ' s   c a p i t a l  u n i v e r s i t y

Faculty Member's Name

dept. home | csus home

Welcome to Yunna Rhee’s website!

:: Education::Papers and Publications::Research Interests::Professional Associations

Contact Information
Title:	Assistant Professor
Office Hours:	M/Th 2-3:30 p.m.
E-mail:	yrhee@csus.edu
Office Phone:	(916) 278-3646
Mailing Address:	CSU, Sacramento 6000 J Street Mendocino Hall 5014 Sacramento, CA 95819-6070

Courses ::

• CS116
• CS158
• CS159
• CS187

---

Education ::

· Ph. D. in Communication (May 2004), University of Maryland, College Park, MD.

· M. A. in Journalism (May 1999), University of Maryland, College Park, MD.

---

Papers and Publications ::

• Rhee, Y. (in press). Forms of interpersonal communication vs. mediated communication. In E. Toth (Ed.), The future of Excellence in public relations and communication management. Mahwah, NJ: Lawrence Erlbaum Associates.
• Rhee, Y. (2002). Global public relations: A cross-cultural study of the excellence theory in South Korea. Journal of Public Relations Research 14(3), 159-184.
• Rhee, Y. (2002). Does culture really matter: An exploratory study on Korean culture and PR practice. International Communication Association Conference, July 2002, PR Division.
• Rhee, Y. (2002). Can the gap between the underlying philosophies of Western and non-Western public relations theory be bridged?: Beyond the dichotomy of ethnocentrism and cultural relativism. International Communication Association Conference, May 2001, PR Division.
• Rhee. Y. (2000). Confucian culture and excellent public relations. Millennium 8, 76-81.
• Rhee, Y. (1999). A normative framework for global public relations in South Korea. PRSA Educators’ Academy Conference, June 1999, Communication Science Division.

---

Awards & Scholarships ::

• $12,500 Lindenmann Scholarship from Institute for Public Relations, 2003
• Inez Kaiser Award from Association for Education in Journalism and Mass Communication (AEJMC): PR Division, 2000-2003
• SK Telecom Global Intern Research Paper Award−Change communication management: Evaluation of internal communication program, Vision 2010, 2000
• Master’s Thesis Award from Institute for Public Relations, 1999

---

Professional Experience ::

• KETCHUM PUBLIC RELATIONS San Francisco, CA, On-site Researcher, Ketchum Global Research Network (in NY Office) 2003
• SK TELECOM Seoul, Korea, Public Relations Team, 2001
• OGILVY PUBLIC RELATIONS WORLDWIDE Washington, DC, Intern, Strategic Marketing Team, 1999

---

Research Interests ::

• Strategic public relations management
• Employee communication (internal PR)
• Community relations
• Issues management
• International/global public relations
• Intercultural communication

---

Professional Associations ::

· Founding Member, PRSA Educators’ Academy International Interdisciplinary Research Conference

· Association for Education in Journalism and Mass Communication

last updated: 06/10/2005