CALSPEAKS Opinion Research

California Speaks Opinion Research (CALSPEAKS) is a unique and ongoing investigation of public opinion in California, emphasizing the social, economic, political, and environmental issues that distinguish our state.

The centerpiece of CALSPEAKS is the large and representative CALSPEAKS Survey Panel, which uses probability-based sampling methods to monitor citizens’ perspectives online. Similar panels have emerged to catalogue national points of view (from GfK, NORC, RAND, Gallup, and Pew, to name a few), but CALSPEAKS is distinctive in its California focus.

Blending scientific rigor with a commitment to making public policy more informed and responsive, CALSPEAKS enables researchers to rigorously capture what Californians think -- more quickly and cost-effectively than any other survey or focus group in the state can achieve.

Whether seeking a quick snapshot of citizens’ views regarding pressing issues of the day, chronicling changes in opinion over time, conducting experiments to pinpoint cause-and-effect, or facilitating democratic deliberation in contemporary contexts, the nonpartisan and nonprofit CALSPEAKS offers unmatched opportunities for hearing – and really understanding – the voices of Californians.

Your Voice Counts. Make it Heard.


The ISR is happy to announce our official charter membership in the AAPOR Transparency Initiative, furthering ISR's commitment to an open science of survey research. The American Association for Public Opinion Research (AAPOR) is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry. For more info please head to