Opinion Research about California


CALSPEAKS* at Sacramento State is a unique and ongoing academic investigation of public opinion in California, emphasizing the social, economic, political, and environmental issues that distinguish our state.

The centerpiece of the CALSPEAKS initiative is the large and representative state-wide survey panel, which uses probability-based sampling methods to monitor citizens’ perspectives online. Similar panels have emerged to catalogue national points of view but CALSPEAKS is distinctive in its California focus.

Blending scientific rigor with a commitment to making public policy more informed and responsive, survey panel enables researchers to rigorously capture what Californians think -- more quickly and cost-effectively than any other survey or focus group in the state can achieve.

* CALSPEAKS is a project of California State University, Sacramento and is in no way affiliated with AmeriSpeaks.

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