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Alexander Gonzalez Vita



University of California, Santa Cruz, CA 1979
Specialization: Psychology (Social/Personality)

University of California, Santa Cruz, CA 1977
Specialization: Psychology (Social/Personality)

Harvard Law School, Cambridge, MA 9/72 - 1/74

Pomona College, Claremont, CA 1972 (Cum Laude, Phi Beta Kappa)
Specialization: History (American/Latin American)

Post Graduate
Stanford University, Stanford, CA 1982-1983
Postdoctoral Fellow

Ford Foundation/National Research Council
Specialization: Research in the Psychology of Time


1998 to Present
President, California State University, San Marcos

1997 - 1998
Interim President, California State University, San Marcos

Currently developing one of the newest campuses of the California State University that will have a projected enrollment of 20,000-25,000 students at build out. Highlights include:

  • Developed new budget allocation model
  • Reorganized administrative structure of the campus
  • Initiated visioning and strategic planning process
  • Developed structure for university advancement with appropriate boards
  • Initiated capital campaign to develop library, athletic facilities, and student housing
  • Provided oversight of the WASC review process for re-accreditation
  • Opened one new classroom building and have five other projects currently under construction, including a 200,000 sq ft Library and Information Center
  • In the process of expanding academic program offerings to at least double the number that currently exist
  • Initiated first athletic teams which include Golf, Track and Cross-Country
  • Built state-of-the-art track and soccer field
  • Increased enrollment during the last four years from 4,678 to 6496 students
    Have raised the equivalent of 10% or more of operating budget from non-state resources
  • Have developed strong support and forged a partnership with the community

1991 - 1997
Provost and Vice President for Academic Affairs
California State University, Fresno

  • Provided leadership for two systemwide faculty workgroups that examined the issue of remedial education for the California State University.
  • Initiated and completed a Program Appraisal Process that reviewed each academic program and degree offered by the campus as part of a “rightsizing” effort.
  • Provided leadership direction for the implementation, organization, and development of the Joint Doctoral Program in Education in Educational Leadership offered with the University of California.
  • Initiated a review of General Education; provided leadership for the development of new General Education package.
  • Provided campus leadership for successful accreditation by WASC, as well as for specialized accrediting (e.g., engineering, nursing, social work, construction management, NCATE, physical therapy).
  • Developed fully the CSU Fresno/College of the Sequoias Center as a satellite campus; increased offerings and efforts via distance learning.
  • Introduced the need for a foreign language requirement into the curriculum.
  • Provided leadership of international activities, including the establishment of programs in Asia, Europe, Mexico, Latin America and New Zealand.
  • Expanded the scope and direction of Extended Education to more closely reflect the highly changing nature and competitiveness of today’s higher education that focuses on the lifelong learner.

1990 - 1991
Assistant to the President
California State University, Fresno

Chair, Department of Psychology
California State University, Fresno


Professor of Psychology
California State University, San Marcos

1983- 1987
Professor of Psychology
California State University, Fresno
Awarded tenure 1983

1981 - 1983
Associate Professor of Psychology
California State University, Fresno

Associate Professor, La Raza Studies Program
California State University, Fresno

1984 - 1989
California School of Professional Psychology, Fresno
Professor of Psychology (part-time)

1976 - 1979
Teaching Assistant and Instructor in Psychology
Crown and Kresge Colleges
University of California, Santa Cruz


Advisory Board, National Survey of Student Engagement (NSSE)
Western Association of Schools and Colleges (WASC), 1994-2000
(Chair, WASC Substantive Change Committee, 1996-1997)
Partnership Advisory Council, National Survey of Student Engagement (NSSE)-American Association for Higher Education (AAHE)
Reserve Officer’s Training Corps Program Subcommittee, Office of the Secretary of the U.S. Army
Commission on Women in Higher Education, American Council on Education
Board of Directors, Hispanic Association of Colleges and Universities (HACU)
HACU Government Relations Committee
North County Economic Development Council
Board of Directors, California Center for the Arts Escondido
Board of Directors, San Diego Economic Development Corporation
San Diego Economic Development Corporation Workforce Education Committee
Greater San Diego Chamber of Commerce, Public Policy Committee

Fresno Metropolitan Museum Board of Directors
Central Valley Regional Medical Center Advisory Board
San Joaquin College of Law Board of Directors
CSU Fresno Association Board of Directors

CSU Representative/U.S. Department of Agriculture/Hispanic Association of Colleges & Universities Leadership Group
Enrollment Management Group
CSU Monterey Bay Site Review
Cornerstones Initiative (Task Force on Accountability)
Commission on Extended University
Commission on Financial Aid
Institute for Teaching and Learning
Commission on Educational Equity
Search Committee, Senior Vice Chancellor for Academic Affairs
Planning Committee, Higher Education Summit (State Legislature)
Chair API Remediation Study


Senior Accrediting Commission of the Western Association of Schools and Colleges (WASC), 1994 - 2000
Reviewer Western
Association of Schools and Colleges, 1989 - present
Visiting Team Member: John F. Kennedy University, CSU Fullerton, National University, CSU San Marcos, University of the Pacific, CSU Chico, CSU Monterey Bay
Chair, Visiting Team, University of Hawaii, Hilo, 1994
Council of Representatives, National Association of State Universities and Land Grant Colleges (NASULGC)
Council of Representatives, American College Board
Outside Reviewer Department of Psychology, CSU Chico, 1991
Behavioral Sciences Evaluation Panel, 1987, 1997-98, 2000
Minority Graduate Fellowship Program
National Science Foundation/National Research Council, Washington, D. C.
Behavioral Sciences Evaluation Panel, 1988-1990
Program Review Committee, Western Psychological Association, 1993, 1994, and 1996
The Social Science Journal, Western Social Science Association, 1990-93


Honorary Chair
American Diabetes Association (Fresno Chapter), 1994
University Patents Board, 1992 - 1997
CSU Fresno Association Board of Directors, 1991 - 1997
Advisory Board, National Hispanic Scholarship Fund, 1991 - 1997
Athletics Review Panel, 1990
CSU Fresno University Budget Committee, 1987-89
CSU Fresno Task Force on Racism, Sexism, and Homophobia, 1989-91
Multicultural Committee Clovis Unified School District, 1989-90
Fresno Tomorrow Community Committee, 1988
CSU Fresno Joint Doctorate Subcommittee, 1987-88
CSU Fresno Department of Social Work Masters Degree Program, 1986
Employee Assistance Program Director Search, 1984
CSU Fresno Employee Assistance Council, 1983-84


American Association for Higher Education
American Psychological Association
Hispanic Chamber of Commerce
International Association for the Study of Cooperation in Education, 1981-90
International Society for the Study of Time
National Hispanic Psychological Association, 1975-80
Rotary International
Society for the Psychological Study of Ethnic Minority Issues
Society for the Psychological Study of Social Issues (SPPSI)
Society for Advancement of Chicanos and Native Americans in Science (SACNAS)
Western Psychological Association
Western Psychological Association Council of University Representatives, 1986-90
Western Social Science Association, 1986-89


Phi Beta Kappa
Psi Chi, National Honor Society in Psychology
Phi Beta Delta, Honor Society for International Scholars
Phi Kappa Phi
Golden Key National Honor Society (Honorary)
Community Service Award, 6th Annual Latino Builders, June 22, 2001
“50 People to Watch in 2000,” San Diego Magazine, January 2000
“Headliner of the Year in Education,” San Diego Press Club, February 1999
Invited Fellowship, Aspen Executive Seminar, Aspen Institute, 1994
Fellow, AASCU Academic Leadership Academy, 1992-93
Outstanding Psychologist, San Joaquin Valley Psychological Association, 1990
Meritorious Performance and Professional Promise Award, CSU Fresno, 1989
School of National Sciences Research Grant, 1987, 1988
University Assigned Time for Research, 1986
School of Natural Sciences Research Grant, 1985
Exceptional Merit Service Award, 1984
National Research Council post Doctoral Fellowship, 1982-83
Affirmative Action Faculty Development Award, 1980-81, 1981-82
National Institute of Education Research Award, 1980-81
National Institute of Education/National Council of La Raza Research Fellowship, 1979-80
School of Sciences Research Award, 1979-80
University of California Research Grant, 1978
Ford Foundation Graduate Fellowship, 1974-79
Harvard Law School Fellowship, 1972-74


Gonzalez, A. (1994). Time perspective and its measurement. In S. M. Macey (Ed.) Encyclopedia of Time
(pp. 637-639). New York: Garland Publishing, Inc.

Gonzalez, A., Aguilar Gaxiola, S. and Yanofsky, B. (1993). Diferencias en la percepcion da la orientacion temporal entre estudiantes Mexicanos y Norteamericanos. Revista Mexicana de Psicologia, 10, (1),

Gonzalez, A., Aguilar-Gaxiola, S. A., and Levine, R. V. (1993). Radio Bilingue Smoking Survey. In M. L. Canfield and J. E. Canfield (Eds.) A Collection of Psychological Scales (pp. 90-103). Bartlesville, Oklahoma: Research, Evaluation, and Statistics.

Aguilar-Gaxiola, S. A., and Gonzalez, A. (1993). Students’ attitudes toward psychology as a career scale. In M. L. Canfield and J. E. Canfield (Eds.) A Collection of Psychological Scales (pp. 104-111). Bartlesville, Oklahoma: Research, Evaluation and Statistics.

Gonzalez, A. (1991). Applying social interdependence theory and research [Review of Cooperation and Competition: Theory and Research]. Contemporary Psychology, 36 (9), 769-770.

Gonzalez, A. (1991). Research with Hispanic populations [Review of Research with Hispanic Populations]. Contemporary Social Psychology, 15, (3), 101-102.

Gonzalez, A., and Ortiz, V. O. (1991). Gifted Hispanic adolescents. In M. Bireley and J. Genshaft (Eds.) The Gifted Adolescent: Educational, Developmental and Multicultural Issues. New York: Teachers College Press.

Gonzalez, A. (1991). Competition reconsidered [Review of The Competitive Ethos and Democratic Education]. Contemporary Psychology, 36, (1), 30.

Ortiz, V. O., and Gonzalez, A. (1989). Validation of a short form of the WISC-R with accelerated and gifted Hispanic students. Gifted Child Quarterly, 33, (4), 152-155.

Gonzalez, A. (1989). The social dimensions of time: New perspectives. [Review of The Social Psychology of Time.] Contemporary Psychology, 34, (11), 1032-1033.

Aronson, E., and Gonzalez, A. (1988). Desegregation, jigsaw, and the Mexican-American experience. In P. Katz and D. Taylor (Eds.), Eliminating Racism: Profiles in Controversy. New York: Plenum Press.

Gonzalez, A., and Zimbardo, P. G. (1985, March). Time in perspective: The time sense we learn early affects how we do our jobs and enjoy our pleasures. Psychology Today, 21-26.

Gonzalez, A. (1984). The right stuff. [Review of Psychology Today, 5th ed.] Teaching of Psychology, 11 (2), 121-122.

Gonzalez, A. (1982). Sex roles of the traditional Mexican family: A comparison of Chicano and Anglo students. Journal of Cross-Cultural Psychology, 13, (3), 330-339.

Gonzalez, A., and Guerrero, M. (1983). Jigsaw Teacher’s Handbook. Hollister, California, Hollister Unified School District.

Gonzalez, A. (1981). An approach to interdependent/cooperative bilingual education and measures related to social motives. Memoranda Hispanica, 11 (3).

Ramirez, M., Castaneda, A., Gonzalez, A., and Cox, B. G. (1977). Spanish-English Bilingual Education in the U.S.: Current Issues, Resources and Research Priorities. ERIC Clearinghouse on Language and Linguistics.

Ramirez, M., and Gonzalez, A. (1972). Mexican Americans and intelligence testing. In M. Mangold (Ed.), La Causa Chicana. New York: Family Service Association of America.


Gonzalez, A. (February 15, 2001). Smart Growth U’ makes grade in solutions to county sprawl. The San Diego Union-Tribune, page B-7.

Gonzalez, A. (November 17, 1999). B grades are no longer enough. North County Times, page A-12.

Gonzalez, A. (September 5, 1999). Fostering a culture of leadership. North County Times, page A-15.

Gonzalez, A. (May 21, 1999). Going where we have to go. The Hispanic Outlook in Higher Education, back cover.

Gonzalez, A. (August 5, 1998). The rapidly changing face of higher education. The San Diego Union-Tribune, page B-5.

Gonzalez, A. (1997). The good is never lost: reflections of an interim president. The Hispanic Outlook in Higher Education, 8, (7), 21-23.


Gonzalez, A. "Access to Public Higher Education in the United States: Social Integration and Social
Justice." Invited panel presentation at Université de Marne-La-Vallée, Paris, France, March 2002.

Gonzalez, A. “Higher Education In and For a Just Society.” Invited panel presentation at Texas A&M
University Conference, October 2001.

Gonzalez, A. “The Professoriate: Meeting the Challenges of Change.” Commencement address presented at University of California Santa Cruz, Santa Cruz, CA, June 1998.

Gonzalez, A., “Academic Quality through the Principle of Self Governance: The California State University System as a Case Study.” Paper presented at an international educational summit “Towards the Global University: Strategies for the Third Millennium,” Tours, France, April 1998.

Gonzalez, A. “Distance Education and Accreditation: Working Together to Harness Change.” Keynote address presented at “Distance Education Conference: Sharing the Experience III: Beyond the Rhetoric.” Portland OR, March 1996.

Gonzalez, A. and Chaffe-Stengel, P. “Accreditation and Assessment.” The 10th AAHE Conference in Assessment and Quality: Improving Learning—Forging Better Connections Between Assessment, quality and Accreditation. Boston MA, June 1995.

Gonzalez, A. “American Higher Education: Change or Crisis.” Invited address, Universidad Gama Filho, Rio de Janiero, Brazil, August 1995.

Gonzalez, A. “Type A Behavior, Time Perspective and Life Satisfaction: Japan vs. the United States.” With V. Adams, R. V. Levine, S. Sato and T. Hashimoto. Paper presented at the Western Psychological Association Convention, Los Angeles CA, April 1990.

Gonzalez, A. “Social and Personality Implications of Time Perspective.” Invited address, National Research Council Minority Fellows Program, Washington DC, November 1986.

Gonzalez, A. “Time in Perspective.” Personality/Social Psychology Colloquia Series, University of California, Santa Cruz CA, November 1985.

Gonzalez, A. “Perspectiva Temporal y la Personalidad.” Invited address, Universidad de Guanajuato, Mexico, November 1985.

Gonzalez, A. “Una Escala para medir la Perspectva Temporal.” Invited address, Universidad Iberoamericana, Ciudad Leon, Guanajuato, Mexico, November 1985.

Gonzalez, A. “The Effects of Attitudes and Personal Control on Voting Behavior,” with Rebecca Slaton. Western Psychological Association Convention, San Jose CA, April 1985.

Gonzalez, A. “Achievement Testing: How, Why, So What?” Panel member, Fresno County Schools Presentation, KMTF Channel 18, Fresno CA, October 1983.

Gonzalez, A. “Validity and Replicability as Factors in Title VII Demonstration Projects.” Presented at the Second Annual Meeting of Title VII Demonstration Projects, San Francisco CA, October 1982.

Gonzalez, A. “Student Team Learning in California Schools: Training, Team Building, Bilingual/Bicultural Application.” Presented at the Second International Conference on Cooperation in Education, Brigham Young University, Provo UT, July 1982.

Gonzalez, A. “Testing of American Minorities: The Case of the Hispanics.” Presented at Issues in Mental Health Conference, California School of Professional Psychology, Fresno CA, 1982.

Gonzalez, A. “Classroom Cooperation and Ethnic Balance: Chicanos and Equal Status.” Presented at Western Social Science Association, 24th Annual Conference, Denver CO, April 1982.

Gonzalez, A. “Cooperative-Mixed-Language Study Groups.” Presented at the Seventh Annual Bilingual Conference, California Association for Bilingual Education, San Francisco CA, January 1982.

Gonzalez, A. “Methodological Approaches to Chicano Research.” Presented at the Chicano Fellows Program, Stanford University, Stanford CA, June 1980.

Gonzalez, A. “Classroom Cooperation and Ethnic Perceptions.” Paper presented at the Western Psychological Association Meeting, San Diego CA, April 1979.


Consultant Anheuser Busch Company, St. Louis, Missouri, 1985-92.

Evaluator Tulare/Kings County Department of Education, Region VIII Migrant Education Program, Visalia, California, 1984-1997.

Consultant Fresno County Department of Education, Office of Research and Evaluation, Fresno, California, 1983-90.

Consultant Hollister Elementary School District, Hollister, California, 1978-84.

Consultant Scott-Foresman and Company Publishers, and Random House Publishers, New York, 1985.

Evaluator Gilroy Unified School District, “Computers on the Move”, Title VII USOE, Gilroy, California, 1983-96.

Consultant National Opinion Research Center, University of Chicago, Chicago, Illinois, 1980.

Consultant California State Department of Education, Office of Planning and Evaluations, Sacramento, California, 1979-80.

Management Levi-Strauss and Company, San Francisco, California, 1979-80. Consultant.




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