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Capital University News, California State University, Sacramento

August 17, 2005

New Sacramento State logo to debut Sept. 1

Sacramento State will unveil a bold new logo at a campus rally featuring campus and community leaders, the University’s Marching Band and Cheer Team, giveaways, free food, music and a few surprises.

The event will be during first week of fall classes at noon, Thursday, Sept. 1 in the University Union.

The new logo symbolizes Sacramento State’s role in the Capital Region as a place of leadership, great teaching, opportunity and pride. It also evokes the University’s vision of becoming a “destination campus” through its ambitious Destination 2010 initiative.

The logo unveiling begins in the University Union Ballroom with the band and cheer team warming up the crowd. After the logo is unveiled a host of students, staff and community members will take the stage to show off new logo-gear. That same group will hand out logo merchandise before heading outdoors to nearby Serna Plaza for a post-rollout party featuring music, food and more giveaways.

The Hornet Bookstore, which is donating some of the t-shirts to be given out at the event, will have logo gear available for sale that afternoon.

The logo and accompanying graphics make up a new identity package for the University that will be used to ensure that Sacramento State print, web and other products have a consistent look. That, in turn, will help the University better share its success stories with the public, raise its visibility and build support for its programs.

The logo and other marks were developed by Berkeley- and Honolulu-based Osaki Design. In creating the new look, Osaki worked with a campus committee made up of student, faculty, staff and community representatives. The final identity package is based on hundreds of pages of campus-generated research and documents, as well as meetings with more than 300 students, alumni, faculty, staff and community members.

Background about the development of the identity package is online at For more, contact Public Affairs at (916) 278-6156.

Following the unveiling, the logo and accompanying graphics will be available to media on CD. A selection will also be available at – for the required password contact Public Affairs at (916) 278-6156.


California State University, Sacramento • Public Affairs
6000 J Street • Sacramento, CA 95819-6026 • (916) 278-6156 •
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California State University, Sacramento • Public Affairs
6000 J Street • Sacramento, CA 95819-6026 • (916) 278-6156 •