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Sacramento State News - California State University, Sacramento
September 21, 2007

Sacramentans want to keep Kings,
but unwilling to pay for new arena

Full Report (pdf)

More than two-thirds of area residents—68 percent—believe it is important to keep the Sacramento Kings in the region, although 60 percent do not feel the Kings need a new arena, according to a Sacramento State survey.
Sacramento State’s 2007 Annual Survey of the Region, conducted by Professor Amy Liu and her students, was taken after the defeat of Measures Q and R, which sought taxpayer support for a new sports and entertainment center.

The survey found that a considerable number of residents (44 percent) would prefer Sacramento have a multi-purpose entertainment center, as opposed to an arena just for the Kings (26 percent). If a new arena for the Kings were to be built, only 1 percent want to use public tax dollars to pay for it, while 57 percent think all funding should be provided by private sources. In the past three years, an increasing number of residents want a new Kings arena to be financed exclusively by private funds (51 percent in 2005, 54 percent in 2006, and 57 percent in 2007).

Residents’ opinions on the location for a new facility have changed in the past three years as well. While residents’ first preference is to build on a site adjacent to the existing Arco Arena (32 percent), more people in 2007 selected the downtown railyard as a desired location—21 percent—as opposed to 16 percent in 2005. And 29 percent are still undecided about where they want a new arena to be built in the region.

Additional findings include:

  • Nearly half of residents—49 percent—view themselves as Kings fans, but fewer are satisfied with the Kings’ performance (22 percent in 2007, as opposed to 28 percent in 2006).
  • Dissatisfied fans are more inclined to state that only private funds should be used for the construction of a new arena (55 percent of dissatisfied fans say private money should be used versus 45 percent of satisfied fans felt private funds should be used for construction).
  • Residents who think the Kings need a new arena feel the downtown railyard is the best location (37 percent) rather than next to Arco Arena (30 percent).

The survey was a computer-assisted telephone interview of 1,106 randomly selected adults from Sacramento, Yolo, Placer and El Dorado counties. It has a margin of error of 3 percent.

The full report is available at More information is available by contacting Liu at or (916) 278-7572.


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