News Releases
California State University, Sacramento

Posted: March 23, 2000

Fashion, Fairways and Food -
A New Twist on Business Education

Are khakis considered business casual? Who putts first on a golf green? What's the best way to pick up a lunch check?

These may not be questions on a final exam. But professors in the College of Business Administration at California State University, Sacramento are making sure their students know the answers - because they may play a role in the students' business futures.

Professors in the management department have developed this new series of seminars to familiarize students with the nuances of the business world. Three sessions this semester focus on essential business skills they might not get in otherwise -- proper business dress, golf as a sales tool and the business dining experience.

"These are business skills that fall between the cracks but may prove critical to career success," says management professor Gail Tom. "The topics are fun and different, but they're also very practical. Unlike class material, which a student may put aside until they need it, these are things they can use right away."

"How to Dress for Success" takes place at 7 p.m., Tuesday, March 28 in the University Union California Suite. Karen Lee Ford of Distinctly You will teach students the do's and don'ts of professional and casual dress, including how much income they should spend on a professional wardrobe, what basics to invest in and how much they should spend each year on wardrobe updates. The seminar is sponsored by Lucent Technologies.

Dining etiquette is the focus of "Putting Your Best Fork Forward," which will be at 5 p.m., Wednesday, April 5 in the University Center Restaurant in the University Union. Beyond learning which fork to use, students will get advice from Shirley Willey of Etiquette and Company on what they need to think about when entertaining a client or interviewing for a job. And they will put their training through a test run, eating a meal while dressed in business attire.

Management professor Craig Kelley leads the "Salesmanship on the Golf Course" Friday mornings at Haggin Oaks Golf Course. In it he is introducing a group of non-golfers to a major forum for conducting business. Along with golf lessons, including golf etiquette, from College of Business Administration alumnus Mike Woods, students get tips on how to make deals on the course. As a "final," the students will test their newfound knowledge by playing a round with salespeople from the Sacramento area.

Future seminars may include social techniques for business functions.

More information is available by calling Tom at 278-6978.


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