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October 24, 2000

Pitching While Putting:
Seminar Mixing Golf and Business in
Step with Non-traditional Training Trend

It's out of the classroom and out on the links for business students from California State University, Sacramento. On Friday, Oct. 27 management students will get a lesson in the art of salesmanship on the golf course during a round of golf with Sacramento-area sales professionals from 10 a.m. to 12:30 p.m. at Campus Commons Golf Course.

The seminar, "Building Business Relationships on the Golf Course," is the brainchild of management professor Craig Kelley. It is also an example of a national trend toward universities teaching students skills they will need in the business world that they might not otherwise get in the classroom.

UC Berkeley, Columbia University and the University of Virginia are among a growing number of universities offering their students training in business etiquette. Last semester, Kelley and CSUS colleague Gail Tom organized seminars in dining etiquette, selecting a business wardrobe and golf course salesmanship. The golf training resulted in students getting job overtures from two of the participating companies.

In preparation for the Oct. 27 seminar, the students also took a month of golf lessons. In addition to the round of golf, they will take part in a panel discussion on building business relationships and sit down for a "business lunch" with the sales managers.

The seminar is sponsored by Enterprise Rent-A-Car and Aramark Uniform Services. More information is available by calling Craig Kelley at 278-7199.


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