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CS158 :: course materials

 

·         ***PEER EVAL FORMS****(DUE: Dec 7)

·         Time Log File

·         Reading for Sept 21st

·         Budget sample

 

o        Lecture Notes

1.    Purpose of PR

2.    PR planning

3.      Discovery: Segmenting publics

4.      Goal-setting

5.      Research needs

6.      Focus groups

7.      Survey research 1

8.      Survey research 2

9.      Strategies & Tactics

10.  Evaluation

Students will need an e-mail account and computer access to the Web. All Sacramento State students enrolled in one or more units can create a SacLink account for e-mail. Although a home computer with Internet access running Microsoft Internet Explorer, Mozilla Firefox or Netscape Navigator would be beneficial, students can access the Internet from one of the campus student labs. Check out System Check and Computer Hardware Recommendations for more information about equipment.

last updated: 07/06/2005

 

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