What is Brand?
Brand is the sum of everything an organization is and does. It is a perception held in the minds of the organization’s audience, a perception formed from both facts and emotions.
Branding is how an organization establishes, reinforces and enhances memorable images and distinct experiences for its audiences. Branding begins with the essence of an organization and its promise. Branding happens through consistent communications, experiences and visuals.
The guidelines and tools on these pages are available for campus communicators to help in building Sacramento State’s brand.
Brand Toolkit
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University Marketing
Sacramento Hall,
Room 116
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Phone: (916) 278-4381
universitymarketing@csus.edu