Support Page Content
Resources
These tools and guidelines are designed to support your work and help streamline projects across campus. Whether you're developing digital content, designing print materials or producing branded merchandise, this section provides the resources you need to ensure consistency, efficiency and alignment with the Sacramento State brand.
Brand Identity at a Glance
This quick-reference sheet will help you stay on-brand in every project. From logos and colors to typography and graphic elements, this printable guide is a great resource to keep handy at your desk.
Advertising Guidelines
Whether in a newspaper, magazine, event program, online or even on the side of a bus, the consistent use of visual elements—such as colors, fonts, graphic elements and logo placement—strengthens the impact of our advertising. These guidelines help maintain visual cohesion while still allowing room for creative flexibility.
Campus Digital Signs
Sacramento State has several digital signage networks across campus, each managed by different departments with their own requirements for promoting events or messages. To make the process easier, we’ve gathered the essential details in one place to help guide your promotional efforts.
Editorial Style Guide
Clear, consistent and correct language is a key part of Sacramento State’s brand. Our Editorial Style Guide provides direction on the University's grammar, punctuation, spelling, capitalization and other written styles specific to Sacramento State.
Photo/Video Guidelines
Photography and videography are the faces of the University, and Sacramento State imagery is a vital part of the University's communications. Photos and videos should be engaging and informative, advancing University messaging and brand identity at every opportunity.
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Social Media Best Practices
Social media is a great way to connect with people who care about Sacramento State. We encourage campus offices and departments to use it to share updates, build community, and spread Hornet pride.To keep things running smoothly—even as platforms change—it's important to manage University accounts consistently.
Swag, Apparel and Uniforms
Before purchasing custom swag, apparel, or uniforms with Sacramento State branding, licensing approval from the Collegiate Licensing Company (CLC) is required.
Zoom Backgrounds
Branded Zoom backgrounds are a simple way to represent Sacramento State in virtual meetings, classes and events. They help maintain a professional and consistent visual identity across all online interactions.
Need Help?
The Brand Center is your go-to online resource — but if you have questions, we're always here to help. Just email us at universitymarketing@csus.edu