California State University, Sacramento

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Sacramento State Colors

The University's primary colors are Sac State Green (PMS 343) and Sac State Gold (PMS 4252). Expanded color palettes support these colors for use in formal, standard and casual voice applications as well as in web development and other digital communication color guidelines have been established for the color percentages appropriate for use in each voice, but in all case Sacramento State "owns" green.

Please read the Sacramento State Voice and Color Usage Guidelines prior to designing materials.

Primary Colors

Sac State Green
  • Pantone 343 CP
  • CMYK: 89-19-72-60
  • RGB: 0-78-56
  • HEX: 043927
Sac State Gold
  • Pantone 4525 CP
  • CMYK: 9-12-47-18
  • RGB: 196-182-129
  • HEX: c4b581

Formal Voice Color Palette

The formal voice color palette is reserved for communications that are dignified, formal and institutional. When creating official or formal Sacramento State collateral, green and gold should always be the prominent colors, with green the dominant color. Formal communications use 90% of the formal color palette, 10% may use accent colors from the standard voice color palette.

Please read the Formal Color Palette Guidelines prior to designing materials.

Redwood Grove Green
  • Pantone 560 CP
  • CMYK: 79-30-63-80
  • RGB: 0-46-35
Sac State Green
  • Pantone 343 CP
  • CMYK: 89-19-72-60
  • RGB: 0-78-56
Stinger Green
  • Pantone 341 CP
  • CMYK: 95-5-82-24
  • RGB: 0-132-83
Evergreen Ash
  • Pantone 347 CP
  • CMYK: 93-0-100-0
  • RGB: 0-170-79
Spruce Green
  • Pantone 369 CP
  • CMYK: 68-0-100-0
  • RGB: 88-185-71

White Birch
  • Pantone 616 CP
  • CMYK: 10-5-49-6
  • RGB: 218-212-144
Sac State Gold
  • Pantone 4525 CP
  • CMYK: 9-12-47-18
  • RGB: 196-182-129
Hornet Yellow
  • Pantone 110 CP
  • CMYK: 2-22-100-8
  • RGB: 230-183-17

American River Teal may not be used next to Sac State Gold, Ginkgo Gold, Hornet Yellow, California Poppy or White Birch.

Standard Voice Color Palette

The standard voice color palette is appropriate for on-and-off campus. Standard voice materials must use at least 30% of the primary colors with Sac State Green dominant and may use up to 70% of the standard or formal voice color palettes.

Please read the Standard Color Palette Guidelines prior to designing materials.

Ginkgo Gold
  • Pantone 7406 CP
  • CMYK: 0-20-100-2
  • RGB: 250-198-6
California Poppy
  • Pantone 124 CP
  • CMYK: 0-30-100-0
  • RGB: 235-171-33
Kumquat Orange
  • Pantone 131 CP
  • CMYK: 2-39-100-10
  • RGB: 221-151-26
Guy West Bridge Orange
  • Pantone 153 CP
  • CMYK: 5-64-100-17
  • RGB: 198-103-29
Red Maple
  • Pantone 7599 CP
  • CMYK: 0-85-98-20
  • RGB: 198-64-29
Pomegranate
  • Pantone 202 CP
  • CMYK: 9-100-64-48
  • RGB: 132-0-41
Mulberry
  • Pantone 689 CP
  • CMYK: 24-89-5-37
  • RGB: 139-52-109
Princess Tree Purple
  • Pantone 7670 CP
  • CMYK: 80-74-0-0
  • RGB: 78-88-166
American River Teal
  • Pantone 3155 CP
  • CMYK: 100-9-29-47
  • RGB: 0-100-144
Desert Olive
  • Pantone 384 CP
  • CMYK: 26-4-99-35
  • RGB: 112-140-44
Pineapple Guava
  • Pantone 611 CP
  • CMYK: 7-1-89-10
  • RGB: 214-220-52
Squirrel Brown
  • Pantone 140 CP
  • CMYK: 19-49-100-54
  • RGB: 117-86-39
Black Walnut
  • Pantone 7532 CP
  • CMYK: 23-37-45-65
  • RGB: 93-78-63

American River Teal may not be used next to Sac State Gold, Hornet Yellow, White Birch, Ginkgo Gold, or California Poppy.

Casual Voice Color Palette

Casual voice colors are for on-campus communications only. These colors are not appropriate for web applications. Casual communications are primarily targeted at our current student community. Casual communications must use at least 10% of the primary colors with Sac State Green dominant and may use up to 90% of the casual, standard and formal voice color palettes.

No.2 Pencil Yellow
  • Pantone 116 CP
  • CMYK: 0-14-100-0
  • RGB: 255-205-0
Flamin' Hot Orange
  • Pantone 7579 CP
  • CMYK: 0-74-100-0
  • RGB: 222-92-43
Rose Garden Red
  • Pantone 193 CP
  • CMYK: 2-99-62-11
  • RGB: 191-13-62
Phlagleblast Fuchsia
  • Pantone 513 CP
  • CMYK: 53-99-0-0
  • RGB: 135-38-113
Blue Gum Eucalyptus
  • Pantone 7467 CP
  • CMYK: 97-0-30-0
  • RGB: 0-163-173 
Blue Book Cyan
  • Pantone 326 CP
  • CMYK: 81-0-39-0
  • RGB: 21-170-166
Apple Green
  • Pantone 361 CP
  • CMYK: 77-0-100-0
  • RGB: 55-167-72
Bike Lane Lime
  • Pantone 382 C
  • CMYK: 28-0-100-0
  • RGB: 191-208-39

Blue Gum Eucalyptus, Blue Book Cyan, and American River Teal may not be used next to Sac State Gold, Hornet Yellow, White Birch, Ginkgo Gold, California Poppy, or No.2 Pencil Yellow.

Web Colors

Web colors include formal and standard palettes only, the formal voice includes a modified palette with additional gold options that are only available for web presentation. Green should always be the dominant color. Formal communications use 90% of the formal color palette, 10% of the communication may use accent colors from the standard voice color palette. Standard voice materials must use at least 30% of the primary colors with Sac State Green dominant and may use up to 70% of the additional supporting colors in either the formal or standard palette.

Please read the Web Color Palette Guidelines prior to designing materials.

Formal Voice Color Palette (Web)

Redwood Grove Green
  • RGB: 0-46-35
  • HEX: 021e14
Sac State Green
  • RGB: 0-78-56
  • HEX: 043927
Stinger Green
  • RGB: 0-132-83
  • HEX: 008453
Evergreen Ash
  • RGB: 0-170-79
  • HEX: 0fa153
Spruce Green
  • RGB: 88-185-71
  • HEX: 58b947
Hornet Yellow
  • RGB: 230-183-17
  • HEX: e6b711
Sac State Gold
  • RGB: 196-182-129
  • HEX: c4b581
Web-Only Color
  • RGB: 170-152-94
  • HEX: aa985e
Web-Only Color
  • RGB: 203-183-120
  • HEX: cbb778
Web-Only Color
  • RGB: 207-182-104
  • HEX: cfb668
Web-Only Color
  • RGB: 225-197-122
  • HEX: e1c57a
Web-Only Color
  • RGB: 240-225-176
  • HEX: f0e1b0

Standard Voice Color Palette (Web)

Ginkgo Gold
  • RGB: 250-198-6
  • HEX: fac606
California Poppy
  • RGB: 235-171-33
  • HEX: ebab21
Kumquat Orange
  • RGB: 221-151-26
  • HEX: dd971a
Guy West Bridge Orange
  • RGB: 198-103-29
  • HEX: c6671d
Red Maple
  • RGB: 198-64-29
  • HEX: c6401d
Pomegranate
  • RGB: 132-0-41
  • HEX: 840029
Mulberry
  • RGB: 139-52-109
  • HEX: 8b346d
Princess Tree Purple
  • RGB: 78-88-166
  • HEX: 4e58a6
American River Teal
  • RGB: 0-100-114
  • HEX: 006472
Desert Olive
  • RGB: 112-140-44
  • HEX: 708c2c
Pineapple Guava
  • RGB: 214-220-52
  • HEX: d6dc34
Web-Only Color
  • RGB: 151-176-89
  • HEX: 97b059
Squirrel Brown
  • RGB: 117-86-39
  • HEX: 755627
Black Walnut
  • RGB: 93-78-63
  • HEX: 5d4e3f

American River Teal may not be used next to Sac State Gold, Ginkgo Gold, California Poppy, Hornet Yellow or web-only colors: HEX aa985e, HEX cbb778, HEX cfb668, HEX e1c57a, HEX f0e1b0.