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Brand Center Sacramento State

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The Visual Identity Architecture is a framework that organizes the University’s many identities into defined categories for the application of the identity style guidelines. Sub-Identities support different missions and present unique identities. They utilize a separate logo linked to the university visually and in text, but follows its own identity standards.

Alumni Association

The Alumni Association is open to all alumni and friends of the University. It encourages alumni involvement with their alma mater and support of the campus community, and provides members with the opportunity to network with fellow Hornets who share professional or social interests. Governed by a 27-member Board of Directors, the association offers its members various opportunities to volunteer and participate in social and fundraising activities. The Alumni Association has five current committees: Chapter & Alumni Development; Membership & Fund Development; Scholarship; Finance; and Nominating. Contact the Alumni Association for information on its identity style guidelines.

Contact: Jennifer Barber, Executive Director, (916) 278-6295

Associated Students, Inc.

Associated Students, Inc., serves as the official student-led governing organization of the Sacramento State student body. Through the operation and sponsorship of programs and services, ASI meets the various needs of the campus community. ASI provides experiential education, leadership opportunities, student representation in University affairs, various business and recreational services, campus life programs and activities that support the campus and greater Sacramento community.

Contact: ASI Student Engagement and Outreach, (916) 278-4800

Associated Students, Inc., Style Guide


Sacramento State Athletics is responsible for facilitating, overseeing and promoting the University’s numerous sports programs, which play an essential role in connecting Sacramento State with the community. As one of the most visible arms of the University, Athletics raises recognition and generates pride among current and prospective students, alumni and the local community while advancing the University’s mission, contributing to the lives of students and improving the quality of life in the Sacramento region.

Contact: Brian Berger, Assistant Athletics Director, Media Relations, (916) 278-4313
Contact: Adam Primas, Marketing Director, (916) 278-7551

Sacramento State Athletics Identity Guide

Capital Public Radio

CapRadio is the NPR-member station serving the Capital Region, Central Valley and Sierra Nevada. Through broadcast, streaming, podcasts, digital communities, live experiences and more, we provide a trusted and indispensable source of information and entertainment while strengthening the civic and cultural life of the communities we serve. CapRadio is licensed to California State University, Sacramento.

Shirlee Tully, Chief Brand and Development Officer, (916) 278-8979

The Office of Water Programs

The Office of Water Programs (OWP) is a self-supporting campus center at California State University, Sacramento. Our connection and commitment to the university is proven, and can be recognized through our long history of providing student internships in a variety of disciplines, our research projects that utilize university faculty resources, and our regular on-campus seminars that result in close connections between both faculty and industry professionals. We believe in, and support, life-long learning for our employees, our clients, our students, and our community.

As a leader in the delivery of drinking water and wastewater operator training, both nationally and internationally, our correspondence and online instructional delivery methods provide critical resources for water industry professionals. We also provide a unique combination of applied research services under contract to various government agencies and other organizations focused on water. Our group of engineering professionals delivers research based, quality projects, and together our team of nearly 50 professionals, trained in a variety of academic disciplines, collaborates to produce high caliber work that furthers OWP’s mission and values.

Contact: Rich Parkhurst, Senior Graphic Designer, (916) 278-8110

The Office of Water Program Visual Identity Guidelines

Sacramento State Sport Clubs

The Sacramento State Sport Clubs program consists of 17 highly competitive clubs that compete against other universities in leagues, conferences and tournaments at the local, regional and national levels. Each club is developed, organized and led by students under guidance and direction from the Sport Clubs Advisor, student assistants, and club coaches and instructors. The Sacramento State Sport Clubs program provides the disparate student sport clubs with an official University identity that speaks to the overall University brand and works with the look of the athletics program.

Contact: Sport Clubs Office, (916) 278-6731

Sport Clubs Style Guide

University Enterprises, Inc.

University Enterprises, Inc. (UEI) is a nonprofit auxiliary organization at Sacramento State. UEI’s mission is to meet the evolving needs of the University community by providing programs and services that support and strengthen the Sacramento State experience, including:

  • Sac State Campus Dining
  • California Intern Network
  • UEI Jobs
  • Hornet Bookstore
  • Julia Morgan House
  • Upper Eastside Lofts

Contact: Angela Rader, Director, Marketing Services, (916) 278-7425

University Enterprises, Inc. Identity Standards

The University Union

The University Union is a division of the auxiliary Union WELL Inc. The Union serves as the hub of campus life, providing the Sacramento State campus with the benefits and resources central to the student community. Myriad services and activities reside in the Union, including student government, organization advising, dining, retail spaces, meeting rooms and lounge areas.

Contact: Rebecca Voorhees, Design, Identity and Studio Manager, (916) 278-2871

The University Union Style Guide


As a division of the auxiliary Union WELL Inc., The WELL serves as the campus recreation and wellness center for the Sacramento State community. The WELL is a membership facility open to students, faculty, staff, alumni and campus affiliates, providing fitness, informal recreation, rock climbing and intramural sports programs for all members. The WELL is also the home for Student Health and Counseling Services and Peak Adventures.

Contact: Rebecca Voorhees, Design, Identity and Studio Manager, (916) 278-2871

The WELL Style Guide