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University-Wide Marketing Campaigns
There are several promotions and campaigns promoted and used by the entire campus community. Details and available downloads related to these campaigns can be found below. All of these campaigns are part of the University’s core brand and identity.
75th Anniversary Campaign
Celebration of “75 Years as Sacramento‘s University” is an on- and off-campus marketing campaign targeted to students, faculty, staff, and the community to raise awareness of Sacramento State’s 75 years of impact in the community.
An anniversary graphic was developed to commemorate this milestone and is available for download for use in University materials related to the Anchor University Initiative and other campus imperatives. This graphic does not take the place of a University logo. See the style guide for detailed usage information. Additionally, a social media icon is coming soon!
Please join us in celebrating this occasion by using this graphic in your communications.
75th Anniversary Graphic files
75th Anniversary Graphic Style Guide
75th Anniversary Powerpoint Template
75th Anniversary Word Document Templates
Finish in Four
"Finish in Four" is an on-campus marketing campaign targeted to students, faculty, and staff to raise awareness of the four-year graduation goal. The campaign's initial goal is to get students to take 15 units per semester.
The special mark is available in several formats and can be downloaded for use in campaign-related communications and promotions on campus. Special marks do not take the place of a University logo. Special marks should always be accompanied by a University core or integrated logo or logotype.
Through in Two
"Through in Two" is an on-campus marketing campaign targeted to students, faculty, and staff to raise awareness of the four-year graduation goal for transfer students. The campaign's initial goal is to get students to take 15 units per semester.
The special mark is available in several formats and can be downloaded for use in campaign-related communications and promotions on campus. Special marks do not take the place of a University logo. Special marks should always be accompanied by a University core or integrated logo or logotype.
Made at Sac State
Made at Sac State is a marketing campaign that showcases Sacramento State through the successes of its students, faculty, and alumni. The campaign is promoted on and off campus in a variety of media, including the web, videos, print advertising, billboards, bus tails, at the Hornet Bookstore, at the airport, and more.
The full-color special mark is used by University Communications for official campaign promotions. A single-color option is available for campus use. Special marks do not take the place of a University logo. Special marks should always be accompanied by a University core or integrated logo or logotype.
