Dr. Gail Tom » Selected Publications

Tom, Gail; Tong, Stephanie, T., & Hesse, Charles. "Thick Slice & Thin Slice Teaching Evaluations," Social Psychology of Education: An International Journal (forthcoming).

Tom, Gail; Davis, Carolyn; King, Ryan, & Srzentic, Tamara. "Mere Exposure & the Endowment Effect on Consumer Decision Making," The Journal of Psychology 141.2 (2007) 117-126.

Tom, Gail; Ramil, Elena; Zapanta, Ila; Demir, Kivilcim & Lopez, Stephanie. "The Role of Overt Head Movement & Attention in Persuasion," The Journal of Psychology 140.3 (2006) 274-253.

Tom, Gail; Lopez, Stephanie; & Demir, Kivilcim. "A Comparison of the Effect of Retail Purchase and Direct Marketing on the Endowment Effect," Psychology & Marketing 23.1 (2006) 1-10.

Tom, Gail; Chen, Alice; Liao, Harriet; Shao, Jian; & Singh, Raman. "The University is a Friendlier Place Thanks to the Small World Phenomenon," The Record/TRC September (2005).

Tom, Gail; Chen, Alice; Liao, Harriet; & Shao, Jian. "Body Image, Relationships, and Time," Journal of Psychology 139.5 (2005) 458-468.

Louie, Therese & Tom, Gail. "Timely Completion of Class Requirements: Effects of Student & Faculty Gender," Sex Roles 52.3-4 (2005) 245-250.

Tom, Gail. "The Endowment-Institutional Affinity Effect," Journal of Psychology 138.2 (2004) 160-170.

Tom, Gail; Zhou, Hong; Brandt, David; & Bach, Pat. "See-Saw Hybrid Vigor: The Use of Factor & Cluster Analysis to Develop Assessment Instruments," Canadian Journal of Marketing Research (2002).

Tom, Gail & Catanescu, Codruta. "Types of Humor in Advertising," Review of Business 22.2 (2001): 92-95.

Tom, Gail & Eves, Anmarie. "The Use of Rhetorical Devices in Advertising," Journal of Advertising Research 39.4 (1999) 1-5.

Tom, Gail. "A Post-Mortem Study of Student Attrition at the College of Business Administration," Journal of College Student Retention: Research, Theory & Practice 1.3 (1999) 267-286.

Tom, Gail; Garibaldi, Barbara; Zeng, Yvette; & Dawes, Julie. "Consumer Demand for Counterfeit Goods," Psychology & Marketing 15.5 (1998) 405 -421.

Tom, Gail. "Faculty & Student Perceptions of Classroom Etiquette," Journal of College Student Development, 39.5 (1998) 515-517.

Tom, Gail. "Cooperative Learning in the Marketing Research Course" Journal of College Student Development, 38 (1997) 194-195.

Tom, Gail & Lucey, Scott. "A Field Study Investigating the Effect of Waiting Time on Consumer Satisfaction," Journal of Psychology 131.6 (1997) 655-660.

Tom, Gail; Burns, Michael; & Zeng, Yvette. "Your Life on Hold: The Effect of Waiting Time on Consumer Perception," Journal of Direct Marketing, 11 (1997) 25-31.

Tom, Gail & Susan Ruiz. "Everyday Low Price & Traditional Price" Journal of Psychology, 131.4 (1997) 401-406.