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SacSend 2.0: Powered by Emma

"SacSend 2.0" powered through the Emma by Marigold platform is the primary broadcast email tool used for official university communications. Featuring a branded template, designated division and department editors can share news, campaigns, events, and special announcements with broad or targeted audiences including faculty, staff and students.

Roles & Requirements

SacSend 2.0 powered by Emma is a self-service tool that allows designated and trained campus members to create and send bulk campaign emails to Sacramento State audiences. Unlike the majority of industry marketing email tools where recipients can choose to unsubscribe, SacSend 2.0 is designed to be a contractual part of being a Hornet, with university business, alerts, and academic information/promotions as the core use of the tool. To ensure all Hornets receive these campus communications, our Emma licensing includes a special waiver that disables the unsubscribe option provided we exclusively send to Sacramento State audiences.

The following requirements outline appropriate use consistent with applicable commercial email laws as well as Sacramento State's core mission and institutional priorities.

Use Requirements

  1. Only provisioned and trained faculty and staff can send email campaigns via SacSend 2.0 powered by Emma to the Sacramento State community. Users in all roles must attend user training before accessing or sending any messages.
  2. As part of the FTC-enforced CAN-SPAM Act of 2003 and licensing to remove the typically required "unsubscribe" link, campus must send emails only to authorized email domains which currently includes,, and addresses.

    • Unless specifically permitted by IRT, campaign emails to unauthorized email domains (manually keyed in or imported) may result in suspension of access
  3. Email campaigns should be used only for university business using the audience segments assigned to your division/department (or approved import lists managed through IRT).
  4. All campaigns will only use the provided subaccount template and follow all university editorial style/branding guidelines.

Provisioned Access Roles

All roles must first be provisioned and individuals must complete introductory and refresher trainings:

  • Manager: Authorized at the College/Division level. Provides final approval for campaigns created by staff in the Author or Editor roles.
  • Full: Can create/edit and send email campaigns without additional approval by the Manager. Can also create/edit audience segments.
  • Author: Can create, edit and schedule email campaigns, but Manager approval is required in order to send.
  • Editor: Like the Author role, can create/edit email campaigns, and also create/edit audience segments. Manager approval is still required prior to sending.
  • Response Only: No message creation or editing access, but can view campaign responses.

Get Started

Request Access

Do you need access to your division or department's SacSend 2.0 account?

Request SacSend 2.0 Access

Logging In

Login through My Sac State (toggle down the menu under "Faculty/Staff Related Links")

Editorial Style Guide + Graphic Resources

These branded, flexible, and mobile-friendly templates make message creation easy. While template headers and footers are set, customize the body of your messages with copy blocks, image boxes, video links, social media icons, call-to-action buttons, and more!

Templates are also accessible, and scale across multiple devices.

How to Build Messages

The SacSend 2.0 Editorial Style Guide includes all the details about headlines, subheads, and other template formatting questions.

Need Images?

Sacramento State's Flickr Account offers hundreds of authorized images you can download and use in your messaging.

Audience Segments

Each campus division and department SacSend 2.0 subaccount is pre-built with appropriate audience recipient segments.

Division Level Segments

Primary lists included in university-wide, President's Office, and Divisional Vice President subaccounts.

  • Everyone (All active CSUS-maintained accounts)
  • Everyone-Faculty
  • Everyone-Student
  • Everyone-Emeritus
  • Everyone-Staff
  • Everyone-Managers-(MPP)
  • Everyone-Auxiliary
  • Everyone-Non CSUS Domain Recipients

Academic Department Segments

Primary list segments of all active students included in College/Department subaccounts:

  • All Students Major By Department
  • All Students Minor By Department
  • All Students Taking Class By Department
  • Major
  • Minor

College/Deans Office Segments

Primary list segments specific to each College/Department:

  • Faculty and Staff
  • All Students Major College
  • All College/Program Center

Segment Definitions Sub-Classifications  Sub-class Sub-class
A matriculated student eligible to enroll in classes, returning as a student, continuing enrollment, or is on an approved leave. 
Students with active student campus employment status.
Professor, associate professor, assistant professor, instructor, lecturer or the equivalent of any of those academic ranks. Includes Tenure. 
Persons whose initial assignments are made for the purpose of conducting instruction, research, or public service. 

Staff working as a Department Chair. 

Staff working as an Associate Dean. 
Employee holding one or more positions including administrative, executive, clerical, technical and management (not defined as faculty or student employees). 
An employee with the MPP classification or in a management role.
Active campus employees (both faculty and staff) who have retired.  
Individuals employed by a Sac State auxiliary and paid outside campus payroll: UU, UEI, ASI, CPR, OWP
Segments managing recipients outside the conventional student, faculty, or staff category.
POI (Person of Interest)
Individuals who may or may not have CMS access. Can be used for creating SacLink accounts for new hires, for community members serving on hiring panels, or for contractors.
Individuals performing unpaid work for the University. 
Visiting faculty, staff, student, or other third party with an academic or business relationship with campus.   

Importing Lists

If a targeted campaign is needed for a specific sub-group you can request a list import.

List Import Request Process

Open a Service Ticket and include the following information:

  1. Your division/department subaccount name (example: "Academic Affairs")
  2. The list of emails to be imported (Excel, etc.)
  3. Your preferred name/title for this import group

IRT will review your request and email list for accuracy before importing the group to your subaccount. Due to licensing, only domain email addresses can be used. If your division/department needs to send email campaigns to targeted audiences outside the domain, connect with IRT for assistance.

Important Notes: Plan ahead to ensure you'll be ready for your send date by requesting a list import at least 3 days prior. Submitting a request is not a guarantee of the list being imported.

Email campaigns don't end the minute they're sent - the open rates, click throughs, engagement heat maps and more quantify the success of your campaigns. If you need to showcase the performance of a campaign, Emma offers great resources to show you how:

Understanding Email Metrics

Posting Links & Archiving

Every SacSend sent message has a unique URL that you can use for other purposes (include in other messaging channels or post on a webpage, for example). However, these links do expire after 18 months, so if you are following the CSU Records Retention Disposition Policy or needing the link to your message to be available for a longer period of time, here's how to manage message retention/archiving.*

How long is the link to the webview of my mailings active?
The webview link of your sent campaign (the URL generated when you click "View Online" at the bottom of your message) expires after 18 months from the mailing sent date. If you'd like to save a copy of your campaign for longer/archiving purposes, save it as a PDF.

How long is the response data saved in my Emma account?
Your campaign's response data is available for 18 months after the mailing has been sent. After 18 months, the data is deleted from your account and is no longer available.

How long is "Insight data" available?
Insight data metrics are available for 24 months. If you need this information for longer, we suggest you save/export it as a PDF for your archives.

* If the CSU retention policy requires retention beyond 18 months, campaign owners should download and store a PDF copy. If the CSU retention requirement is less than the default of 18 months, owners should manually delete messages as required.


Outage Notifications/Maintenance

  • All campus provisioned users will receive alerts and maintenance notices from Emma/Marigold to their email. You can also proactively check status at
  • You'll also receive marketing and tips/tricks content general tips/tricks/marketing outreach from Emma/Marigold (or click the "Subscribe" button).

"Missing" SacSend Communications

Depending on email client(s), there are some ways that SacSend messages can be misplaced or "lost:"

  1. Check junk e-mail, deleted items, and clutter folders to ensure that all [SACSEND] emails are marked or managed appropriately to be routed to a users' main inbox folder.
  2. Particularly on mobile phones, some email clients have an "unsubscribe" option featured in the preview window of messages that originate from a mailing list (like SacSend messages).
    • How to fix it? If you or a recipient accidentally tapped "unsubscribe," not to worry! Simply send a request to the IRT Service Desk team to re-subscribe to SacSend messages.

Training & Support

Have a technical question, need help with a list import, or would you like to request how-to training? Emma by Marigold provides helpful online resources, and we also offer Sacramento State-specific training and support: