Visual Identity and Brand Review Changes

Updates to our visual identity system and brand review processes are designed to simplify options and increase ease-of-use for all campus communicators, including those with limited or no graphic design experience.

Zoom information sessions were held to review the most recent updates and address any questions. For those who were unable to attend, a recording of the presentation is available at the link below.

Brand Updates Zoom Recording

Streamlined Brand Review Process

Proper use of Sacramento State’s visual brand continues to be encouraged in all communications. While not all materials need to be reviewed, some more prominent items do. See a complete list of items that need to be reviewed here.

Retired Identity Elements - Do Not Use

Redefine the Possible is being officially retired, leaving space for a new slogan. (Stay tuned, more information and guidance on this to come soon!) Existing printed items that include Redefine the Possible may continue to be used for up to a year or until inventory is depleted, whichever comes first. However, the campus community is requested to stop using the phrase in any new printed or digital communications.

Several logo variations and graphic elements that are not used often or that are frequently misused. Existing printed items that include these items may continue to be used for up to a year or until inventory is depleted, whichever comes first. However, the campus community is requested to stop using them in any new printed or digital communications.

White-handled primary logos

Two-color primary logos

Formal horizontal logotypes

Nickname logotypes

Two-position integrated logos and logotypes

"Dot swarm" and "Rivers as a pattern" graphic elements

See a document with all of the visual identity elements being retired here.

Items On Pause

New one-position integrated logos are on hold. Due to demand and limited resources, new versions of integrated logos cannot be created at this time. The use of new modified logo lockup options is recommended for both swag and collateral. See examples here. Existing integrated logos may continue to be used.

New Templates & Resources

Templates, tools, and other resources will be posted here as they become available.

Modifiable Logo Lockups for Swag, Apparel and Uniforms

Modifiable Logo Lockups for Collateral

Coming Soon

• Streamlined color palette and “voice” options, with the accent colors in the casual and standard voices pared down and merged. Colors and standards will be maintained for use in formal applications.
• Simplified and more user-friendly identity style guide document, replacing the existing Brand Book.
• Clarified expectations and processes for vanity marks, including detailed decision trees. Note: University Marketing should continue to be consulted prior to designing any new vanity marks.
• New templates for general downloads and use, in partnership with University Print and Mail for printed items, and for other popular applications.
• In-person and on-demand trainings.