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Marketing & Communications Division of Student Affairs

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Student Affairs Guidebook

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Graphic Design

Understand the many visual components, fonts, and color palettes associated with the Sac State Brand and learn the essential tips to brand compliance. Access and download Sac State branded graphic design templates.

Download Graphic Design Templates

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Communication & Email

Get your email read and gain tools for writing effective promotional emails including; how to organize content and write persuasive subject lines and calls to action. This section also covers communicating when it counts and navigating the world of crisis communications.

Request an Email

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Explore the concepts of Diversity, Reality, and Locality, to photograph campus life and capture images that could have only been taken at Sac State. Understand the importance of ALT Text for creating a ADA Accessible viewing experience.

View Our Flikr Page

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There are many reasons to use video, from making Event Recaps, to Promotional and Informational videos, and more. Master the use of lighting, frame composition, and sound to effectively tell your story and grab the attention of your audience.

View Our YouTube Channel

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Learn about our ever-changing student/staff population and how the concept of GAMA can help organize a marketing plan for maximum results. Explore various communication platforms in the Division and how they come together to help connect you with students.

Marketing Campaign Template

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Social Media

Engage with students like never before. Understand the purpose of social media and how to find a voice that authentically communicates to students. Access and Download Sac State Brand friendly Social Media templates and customizable Social Media Strategy Planner.

Download a Social Media Plan Template

More Resources

Download the complete Student Affairs Marketing & Communications Guide below. In addition, find walkthroughs for using the Graphic Design Templates, as well as a fillable Marketing Campaign Template to plan your next marketing campaign.

Design Template Walkthroughs

Accessible Documents

An accessible version of the Student Affairs Marketing & Communications Guide is coming soon.

Stay tuned for updates.