ISR maintains a panel of 1,750 randomly selected households from the 6-County Sacramento Region (El Dorado, Placer, Sacramento, Sutter, and Yuba) in which we can rapidly administer surveys. This Sacramento Region Research Panel provides insights to policymakers and stakeholders on key regional issues by providing on-the-ground polling data that scientifically represents the region.

Survey Panel Participants 

If you have any questions regarding participating in the panel, please contact Project Coordinator, Robert Rodriguez.

Thank you!

Using the Survey Research Panel

The Institute for Social Research’s Sacramento Region Research Panel blends scientific rigor with a commitment to place-based research that can provide insights about some of the most important issues facing residents today. The survey panels are available for fielding questions by other researchers and organizations. Please contact Dr. Julia Tomassilli, Associate Director for more information, including our current cost-schedule.

Sacramento Region Research Panel Methodology

Survey panels consist of individuals who have agreed to participate in multiple surveys over time. Our survey panels are primarily administered online, but panelists also have the option of participating via paper surveys and, recently, we added the option for panelists to enroll and take surveys via text messaging. All surveys are also made available in Spanish. Panelists receive a $5 electronic gift card as an incentive for completing each survey.

Online survey panels have become a preferred alternative to the traditional “Random Digit Dialing” considering declining response rates and reliability associated with telephone surveys. Examples of other established survey panels include Ipsos’s Knowledge Panel, Yougov’s Omnibus Panel, the National Opinion Research Center (NORC)’s Amerispeak Panel, and the Pew Research Center’s American Trends Panel. These and other research panels are increasingly using probability-based sampling methods (defined as a randomized selection process where everyone in the population has a chance of being invited to participate).