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The Marketing unit is the steward of the University brand, responsible for strategic message development, marketing campaigns, and collateral for the University. It also oversees the use of the Sacramento State logo, identity and style. (For a guide, go to Sacramento State's Brand Center.)
The Marketing unit also leads a University Marketing Council to foster synergy and consistency among the various marketing initiatives on campus.
The Logo and Identity Review Process
April 1 - July 31, 2021 is Brand Review Lite: While some updates and improvements are made to the University brand guidelines and resources, the types of materials and promotions requiring review and approval will be reduced.
To ensure that all materials are in full compliance with University policies, there is a process in place for approval of all communication that reaches an off-campus audience. If you are designing your own publications (such as brochures, fliers, invitations, booklets, ads etc.), you must obtain the approval of the Office of University Marketing before the material is printed or goes "live". This policy is important for the campus to establish and maintain the standards for the Sacramento State identity. The policy covers all communications for an external audience regardless of the source of funding for the material. The process for approval is best started early in the design process. Please allow no fewer than two working days for review of your project.
To begin the process or find out more about review procedures, send your materials to, or email the Office of University Marketing or call us at (916) 278-4381.
SacConnect Campus Digital Signs
Email a submission with information on your event, research, or other campus activities for the SacConnect campus sign network. This information will be used by University Marketing to determine if your submission fits the criteria of the Posting Policy. Requests must be submitted at least fourteen (14) days in advance of an event. For more information, call (916) 278-6156 or e-mail.
Sacramento State's Highway 50 Digital Billboard
The Sacramento State digital sign, located along Highway 50 at the south end of campus, is used to communicate important information to the community. For inquiries about the Highway 50 sign, please email email@example.com.